Burger King Beefs up Global Operations Case Study

Burger King Beefs up global Operations - Case Study ExampleThe approach by Burger King to use flames in the take of its burgers works very well to support the idea of making it according to a customers similars. Burger King has configured its value chain by using the identical strategy in consideration up new units everywhere (Rodriguez, 2007). The key strategy used by Burger King is that of carrying out a feasibility study before opening any new units. They invest a lot of postal code into the pre-operation activities before venturing into whatever they are willing to embark on. Among the value chain, other activities that the company does are some(prenominal) strategic and operational. The one strategy that creates most value for the company is that of supporting continuous business kind with local suppliers that meet international standards (Rodriguez, 2007). This is good because it gives the local people trustingness in the products of the company as well as in creating good relationships with the locals. Burger King has been slow in its expansion globally as compared to its competitors identical McDonalds (Thomas & Pederson, 2009). This slow expansion may be the reason why it leads the others in some of the global marts which they share. In the largely populated areas, the strategy has been advantageous in that early entrants are the ones who market the unfaltering feed concept. Late entry in such a place will find that in that location is enough demand for the products that are on offer. In this place, they will target the unsatisfied customers in the same market. In the less populated areas, late entry will be a disadvantage. Since the population is small, in that respect might be a situation whereby the existing eating houses can feed the entire population to satisfaction. accounting entry in such a market will be extremely difficult and a large task in terms of cutting a niche in a market where a business is new (Porter, 1998). When e ntering new countries a lot of strategizing would need to be done so that the existing restaurants market share is carefully considered in order to attempt and create a market for oneself. A restaurant like Burger King for example, would carefully consider this aspect. It may have the advantage in that, it is an internationally recognized brand and that in terms of infrastructure, it is easy for them to gain the customers confidence (Wright et al.1990). On the other hand, if the market is tool localized the local population might non like what Burger King is offering. You may find that the local restaurants are offering local dishes which Burger King might not be able to produce as it operates within a certain menu in an stew to standardize its chains (Rodriguez, 2007). The over reliance of the American and Canadian markets by burger king should not be let to continue through the 21st century. Since the chain is the biggest in those regions, it is now the right time to surmisal e lsewhere in an attempt to get new market share. It is high time that the owners of the chain restaurant realize that theirs is an international brand and thus it should expand more towards that state of international standards. Instead of centre on growth in their home region, they should aim at capturing the untapped market in places like Africa among others. This can also be easily done by merging with existing fast food chains in these areas in order to be able to have a competitive